Sports Direct has announced plans for opening a new gym chain in the United Kingdom.
The sports chain says that its “budget gym” will “revolutionise” the British fitness market.
What is known so far is that the chain is about to open 200 gyms in the nation where the initial fee for joining will be £10 with monthly memberships at a mere £5 .
This announcement came right after the group’s recent acquisition of 30 locations from LA Fitness.
One spokesman for Sports Direct to the press: “This will be affordable fitness on an unprecedented scale. It will revolutionise the market by making private gym membership a realistic lifestyle choice for millions of people.”
Analysts of the fitness sector in the UK welcomed the move.